SEO, SEM and all statistical information about the visitors and websites’ hits always fascinate me. Here you see some interesting discussions which I’ve found them during my SEO studies these days.
Matt Cutts, Head of Google’s Webspam Team explains why you should tweak your titles and descriptions to improve your CTR.
This tag is one of the most important ranking factors in the search engines ranking algorithms, so populating your most important keywords in this tag will dramatically increase the search engine rankings of the page.He also explains Google doing away with the use of the meta description.
This Meta tag doesn’t offer any SEO advantage, but simply provides a brief description of a web page. It is important that the description clearly describes the purpose of the page, because it’s not just for the search engines results snippets, but primarily for humans to read.
He explains why Google does not use the keywords meta tag in web rankings.
This Meta tag provides a list of words or phrases about the contents of the Web page. This tag provides some additional text for crawler-based search engines. However because of frequent attempts to abuse their system, most search engines ignore this tag.
In 2006, Google came up with a new algorithm called “Phrase Rank“, which is a process of indexing including identification of phrases and/or related phrases.That system analyzes the sequences of words and evaluates them as good or bad phrases. Good phrases are the ones that occur quite frequently across the indexed documents or have a distinguished appearance.