Designing Online Marketing Strategy, step by step!

Online Marketing Tips

Online Marketing Tips

As an online marketing expert, conducting a client needs analysis allows you to determine a client’s current online marketing involvement, learn about their company/organization landscape, and know who the decision makers are, and uncover company pain points.

There are few questions to ask a client which help you to understand the environment and design the best online marketing strategy include:

  1. Are you currently doing any marketing for your business?
  2. What are your marketing goals?
  3. What are your best-selling products or services?
  4. Where else are you running ads online? Offline?
  5. Do you evaluate the return on your marketing investment?
  6. Do you have a website?
  7. Who handles marketing strategy for your business?
  8. How do you determine your marketing budget?
  9. Do you have a seasonal business?
  10. Do you have brick-and-mortar stores?
  11. Who are your competitors?
  12. What’s your target audience?

Before speaking with a client about their online marketing needs, you’ll want to do the following:

  • Review their website: Have a basic understanding of the advertiser’s business. What is their flagship product or service?
  • Do some research: Are there articles about the business online? Are they already doing online marketing? Are they in the organic search results? How competitive is the ad space?
  • Learn to speak their language: What vertical are they in? What is their sales cycle? Are there unfamiliar terms? Is there seasonality? What challenges might they face?
  • Begin to plan: How might you build an account for this advertiser? What products or services would you include in an initial marketing strategy? What products or services might you recommend for expansion?

You can also help clients understand the possibilities in accurately addressing marketing needs – including marketing needs that they may not be aware of. Here are a few questions designed to build awareness of their online campaign needs:

  • Are you concerned that you’re spending too much / not spending enough on marketing?
  • Are you worried that your current media plan isn’t as efficient as it could be?
  • Are you concerned you may not know how to best target your advertising to your audience?
  • Are you satisfied with the level of traffic, conversions etc., that you’re seeing?

Now, based on data you have gathered, you can design the best online marketing and advertising campaign which can cover all needs include their branding and online repetition, direct selling and conversion increase, maximum visibility and even higher ranking.

New TLDs will change the Internet!

The list of new domain extensions has been recently announced! You can call it whatever you want a giant boondoggle or the greatest thing to happen to commerce since its first day, but the Internet Corporation for Assigned Names and Numbers (ICANN) developed a New Generic Top-Level Domain (TLD) program, which allows new TLDs (nTLDs) into the Internet’s addressing system. So basically anything to the right of the dot is now fair game. You won’t just have .com and .net you’ll have .you and .book. If these applications are successful the landscape of the Internet could change drastically. To get a sneak peak check out the full list of new TLD applied-for you can click Popular new TLDS. Some of the most popular extensions are as below:


Now it gets exciting. With some domain extensions like .GROCERY a hot item, you’ll probably see bidding wars between the companies likes of Wal-mart and Carrefour.

Yes! you guessed right! Google also has entered into this big game. This huge company has applied for 100 strings including .ads, .and, .app, .baby, .blog, .earth, .youtube, .zip. See the full list at following figure.

ICANN also has provided statistics about this big race. Of the 1,930 applications received:

  • 66 are geographic name applications.
  • 116 applications are for Internationalized Domain Names, or IDNs, for strings in scripts such as Arabic, Chinese, and Cyrillic.

Applications were received from 60 countries and territories, broken down by ICANN’s geographic regions;

  • 911 from North America.
  • 675 from Europe.
  • 303 are from Asia-Pacific.
  • 24 from Latin America and the Caribbean.
  • 17 from Africa.

We should wait and see. Maybe someday you see my website’s URL as myself.nariman ! Who knows?!

Source publication list for WEB OF SCIENCE

As a researcher we always concern about the quality of academic journals and their trustworthiness for publishing our research papers as well as quality of studying resources. It would be great if there is an updated list for some of the best journals in each field of study. Regarding this matter the main publications normally put out such an annual list to help researchers and other audiences. One of these academic documents is published by Thomson Reuters named “source publication list for WEB OF SCIENCE, science citation index expanded, March 2012” which has listed all ISI journals with their ISSN, E-ISSN, country and publisher. Since this document is not copy righted I re-publish it here and you can download it.

Source publication list for WEB OF SCIENCE, science citation index expanded, March 2012(PDF file, 892KB, 129 pages)


Related posts:

Common mistakes in writing academic papers
How to import references from Google Scholar to EndNote?

Google Penguin

Hey guys, Have you heard about the most recent update on Google’s algorithm? Yes! Another update again! While less than one year ago google launched the Google Panda update, Now, At April 2012, they have rolled out the new one. This update is called “Penguin”. I’m not sure abot the next update, maybe it will be the “Google Dunky” or something like it! Just kidding! Based on what I have seen in the doodle above, I guess the next  update on google’s algorithm would be “Google Lion” or “Google Koala”. Should wait and see!

As a reminder, take a look at the major update Google has rolled out since past 10 years:

Google algorithm updates 1997-2012

Actually I do not want to go into details. If you are interested to know more and also learn a SEO crises management plan, read this link.

Read more about Google Panda

Common mistakes in writing academic papers

Some Common Mistakes in writing academic papers based on IEEE  are as bellow:

  • The word “data” is plural, not singular.
  • The subscript for the permeability of vacuum μ0 and other common scientific constants, is zero with subscript formatting, not a lowercase letter “o”.
  • In American English, commas, semi-/colons, periods, question and exclamation marks are located within quotation marks only when a complete thought or name is cited, such as a title or full quotation. When quotation marks are used, instead of a bold or italic typeface, to highlight a word or phrase, punctuation should appear outside of the quotation marks. A parenthetical phrase or statement at the end of a sentence is punctuated outside of the closing parenthesis (like this). (A parenthetical sentence is punctuated within the parentheses.)
  • A graph within a graph is an “inset”, not an “insert”. The word alternatively is preferred to the word “alternately” (unless you really mean something that alternates).
  • Do not use the word “essentially” to mean “approximately” or “effectively”.
  • In your paper title, if the words “that uses” can accurately replace the word “using”, capitalize the “u”; if not, keep using lower-cased.
  • Be aware of the different meanings of the homophones “affect” and “effect”, “complement” and “compliment”, “discreet” and “discrete”, “principal” and “principle”.
  • Do not confuse “imply” and “infer”.
  • The prefix “non” is not a word; it should be joined to the word it modifies, usually without a hyphen.
  • There is no period after the “et” in the Latin abbreviation “et al.”.
  • The abbreviation “i.e.” means “that is”, and the abbreviation “e.g.” means “for example”.


Related posts:
How to import references from Google Scholar to EndNote?
Me and Gantt chart!

What is “Google Panda”?

If you asked anyone involved with SEO and SEM what is the biggest SEO update at 2011, the Google Panda update would be no doubt on top of the list. It has raised a lot of debate and quite a few headaches along the way. Soon after the Panda rollout, many websites, including Google’s webmaster forum, became filled with complaints of scrapers/copyright infringers getting better rankings than sites with original content.

Google Panda is a change to the Google’s search results ranking algorithm that was introduced in February 2011. The change aimed to lower the rank of “low-quality sites”, and return higher-quality sites near the top of the search results. There is a surge in the rankings of news websites and social networking sites, and a drop in rankings for sites containing large amounts of advertising. This change reportedly affected the rankings of almost 12 percent of all search results.

To help affected publishers, Google published an advisory on its blog, thus giving some direction for self-evaluation of a website’s quality.

The panda process

Google Panda was built through an algorithm update that used artificial intelligence in a more complicated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness and speed.

Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis.

Google Panda affects a whole site’s ranking or particular section rather than just the individual pages on a site.

In addition to other changes, Panda seems to focus on the date of a web page. Some experts think this has adversely impacted sites with lots of “evergreen content”. Because evergreen content usually has an older publication date, Panda seems to reduce its visibility in search results. For searchers looking for in-depth information, many of these evergreen posts are great sources of knowledge on a topic. If these evergreen web pages happen to be on a blog they also often contain a long comment thread with lots of additional, valuable information. In the future Google has not addressed how evergreen pages are listed in search results.

Google Panda v3.2 was released January 14th, 2012 and v3.3 was released in February 29th, 2012. According to the Google these updates were just a “data refresh”, meaning if site was not punished previously just by mistake it will be punished now and if a site was punished wrongly punishment will be removed.

What is Panda targeting?

It would be quite easy to paint a picture of Panda’s main targets. In summary, the Panda update is designed to:

  1. Reduce spam
  2. Combat sites such as ‘content farms’
  3. Improve scraper detection
  4. Filter low quality content
  5. Close vulnerabilities in its algorithm

The main factors that are being considered, and are clearly important are:

  1. Low quality content
  2. Excessive advertisements
  3. Branding
  4. User signals

Who has been affected by Google Panda?

Based on different stories through World Wide Web, the following sorts of websites have been the clear losers:

  • Free classified websites
  • Advertising websites designed to host ‘Ad-sense’
  • Price comparison websites with lean content
  • Travel websites with poor or duplicated reviews
  • E-commerce websites with poor product pages
  • Article websites with low quality or reproduced content
  • Websites with poor usability and branding

It is obvious that the Panda update has not affected the bigger brands, because they are rich and should be safe!

How to import references from Google Scholar to EndNote?

As a researcher you may use EndNote software for the citation. This great software gives you the opportunity to manage all citation needs. Sometimes this question comes to mind that how can I use Google scholar and EndNote as a integrated package. In other word, ” how can I import references from Google Scholar into Endnote?”. For doing so, you will need to configure Google Scholar to send references to EndNote. Then you will be able to send references to EndNote by clicking on the “Import into EndNote” link. Follow these steps to configure Google Scholar to send references to EndNote:
  1. Go to the Google Scholar home page at
  2. Click on the “Scholar Preferences” link.
  3. Under “Bibliography Manager” select the option “Show links to import citations into” and choose “EndNote” in the drop down box.
  4. Click on the “Save Preferences” button.
Follow these steps to import search results into EndNote:
  1. After performing a search on Google Scholar click on the “Import into EndNote” link for the reference you want to import.
  2. If you are presented with a window asking if you want to “Open” or “Save” the file, choose to open the file.
  3. A “Select a Reference Library” window will appear, use this window to select the EndNotelibrary you want the reference imported into.
Note: If you are using the Windows version of EndNote X you will first need to update to X.0.2.