Lovely SEO!


SEO, SEM and all statistical information about the visitors and websites’ hits always fascinate me. Here you see some interesting discussions which I’ve found them during my SEO studies these days.

Matt Cutts, Head of Google’s Webspam Team explains why you should tweak your titles and descriptions to improve your CTR.

This tag is one of the most important ranking factors in the search engines ranking algorithms, so populating your most important keywords in this tag will dramatically increase the search engine rankings of the page.He also explains Google doing away with the use of the meta description.

This Meta tag doesn’t offer any SEO advantage, but simply provides a brief description of a web page. It is important that the description clearly describes the purpose of the page, because it’s not just for the search engines results snippets, but primarily for humans to read.

He explains why Google does not use the keywords meta tag in web rankings.

This Meta tag provides a list of words or phrases about the contents of the Web page. This tag provides some additional text for crawler-based search engines. However because of frequent attempts to abuse their system, most search engines ignore this tag.

In 2006, Google came up with a new algorithm called “Phrase Rank“, which is a process of indexing including identification of phrases and/or related phrases.That system analyzes the sequences of words and evaluates them as good or bad phrases. Good phrases are the ones that occur quite frequently across the indexed documents or have a distinguished appearance.

Our Home…


Worth watching documentary!

NarimanHB.com

Internationally renowned photographer Yann Arthus-Bertrand makes his feature directorial debut with this environmentally conscious documentary produced by Luc Besson, and narrated by Glenn Close. Shot in 54 countries and 120 locations over 217 days, Home presents the many wonders of planet Earth from an entirely aerial perspective. As such, we are afforded the unique opportunity to witness our changing environment from an entirely new vantage point. In our 200,000 years on Earth, humanity has hopelessly upset Mother Nature’s delicate balance. Some experts claim that we have less than ten years to change our patterns of consumption and reverse the trend before the damage is irreversible. Produced to inspire action and encourage thoughtful debate, Home poses the prospect that unless we act quickly, we risk losing the only home we may ever have.

Produced by:

Luc Besson
Denis CAROT

Written by:

Isabelle DELANNOY
Yann ARTHUS-BERTRAND
Denis CAROT
Yen LE VAN
Tewfik FARES

License:

Standard YouTube License

Relationship between E-Marketing, E-commerce, E-business and Internet-marketing


Relationship between E-Marketing, E-commerce, E-business and Internet-marketing

One of the main barriers in pursuing advanced research in the fields related to e-commerce and e-marketing is the ambiguous way of dealing with the concept and definition of E-Marketing. The majority of researchers within the field misuse the term E-Marketing for E-business, E-Commerce and Internet Marketing as the synonym which is incorrect since these terms have different connotations (Eid & El-Gohary, 2011). For instance, E-Marketing is wider in scope than Internet Marketing (IM) since it refers not only to digital media such as the Web, e-mail and wireless media, Intranets, Extranets and mobile phones but also includes electronic customer relationship management systems and the management of digital customer data, etc. In contrast with that,      E-commerce and E-business have a wider and broader scope than E-Marketing.

It is difficult to find an accepted definition of E-Commerce (Duffy & Dale, 2002), since its definitions vary according to interpretation and use. For example Kim and Moon, 1998 define Electronic Commerce (EC) as: “The delivery of information, products and services, or payments via telephone lines, computer networks or any other electronic means” (Kim & Moon, 1998). Baourakis defines it as: “The trading of goods and information through the Internet”(Baourakis, Kourgiantakis, & Migdalas, 2002) . On the other hand, Chaffey (2007) interpret E-Commerce as a means to exchange information: “All electronically mediated information exchanges between an organization and its external stakeholders”(Chaffey, 2006). In addition, according to some scholars, E Commerce can take a variety of forms which include electronic data exchange (EDI), mobile telephone, direct links-up with suppliers, Internet, Intranet, Extranet, electronic catalogue ordering, and e-mail (Quayle, 2002).

E-Business as a term is broader than E-Commerce since it does not refer only to buying and selling (as in E-Commerce) but also refers to servicing customers and collaborating with business partners. This is in line with the roots of the concept of E-Business (Chesher, Kaura, & Linton, 2003).

Based on the various definitions for E-Commerce and E-Business, mentioned above, the concept of E-Business goes beyond the narrow understanding associated with the term E-Commerce. Within this context, E-Commerce characteristically relates to the process of buying and selling products, services and information through the use of the Internet and/or computer networks (Chaffey, 2007; Lesjak and Vehovar, 2005; Greenstein and Feinman, 2000 and Turban et al., 2004). Moreover, according to Rodgers (Rodgers, Yen, & Chou, 2002),  E-Commerce principally focuses on the organisation customers while E-Business expands the connectivity of the organisation to include not only its customers but also the organisation suppliers, employees and business partners.

Based on the above discussion, it is clear that E-Business, E-Marketing, E-Commerce and Internet Marketing are not equivalents or a different wording for the same meaning as observed in the literature, where there is a blurring of the distinction between the terms. These differences and relationship can be illustrated in figure bellow.

New step ahead!


Finally I completed my MBA final thesis which took me more than six months hard working and studying. Its title was “Exploring the impact of E-Marketing adoption by SMEs on marketing performance”. I had chosen the topic based on my field of interest which is “E-marketing and E-commerce”. However during these six months, the entire work has changed a lot (based on my supervisor’s opinion and also limitations of study that force unwanted changes) so that became something which is quite new for me myself! In overall I’m happy with the final result and learnt so much from the whole process.

My deepest, most sincere thanks are to my parents who endured days of my life being away from them, supported me, and brought me enough courage to carry on through my whole life. Without their continual supports, patience and understanding, the completion of this work would have never been possible.

I would also like to extend my gratitude to my beloved wife, for her supporting me throughout and tolerating my long hours on campus. I also owe special thanks, to all who participated in this study and took time for the interviews.

You see some stats about my thesis at figure below:


What is financial engineering?


I have recently prepared and published an e-book about financial engineering named “Financial Engineering Booklet”. This e-book includes three different but related parts as bellow:

  1. 10 Definitions about FE and their references
  2. List of top 10 universities which offer financial engineering programs and their detailed information
  3. Table for about 90 universities which offer FE programs all around the world

It would be my pleasure if you take a look at this brand new e-book and download it if desired. Here you see the download links. Financial Engineering (FE) Booklet:

Download links

(Scribd.com | MediaFire.com | 4Shared.com)